Press Release
9/01/06
Internet Veteran Makes Splash with Launch of Innovative Video Solutions Provider PixelFish
Former founder of Affinity Internet converging technology and creativity to produce affordable video ads for small and medium-sized businesses
Torrance, CA – September 1, 2006 – John McIntyre, former Founder & CEO of Affinity Internet – one of the largest web services providers to small and medium-sized businesses (SMBs) in the U.S. – announced the launch of PixelFish, a next-generation provider of video advertising creation, delivery and optimization solutions. McIntyre will lead a team of video production experts and Internet technologists in building an innovative platform for the delivery of high-quality, affordable and easy-to-use video solutions to SMBs and their advertising partners.
PixelFish is addressing a major need in the online advertising market. Internet researcher eMarketer projects online video spending will increase by 89% in 2007 to $775 million. However, the cost and complexity involved in creating video ads has restricted SMBs from taking advantage of this emerging advertising medium. PixelFish is changing this by making the creation of video ads significantly more affordable and accessible.
“PixelFish is able to offer advertisers and their partners the ability to easily create and distribute professional quality video ads at a cost that is 5-10 times lower than traditional video production,” said McIntyre. “We do this by developing a best-of-breed technology platform to optimize creative resources and make the complex process of ad creation simple for our customers. It’s our drive, goal and passion to be the leading provider of affordable and effective video.”
To this end, PixelFish is building a multi-tiered video platform that will allow advertisers to simply choose from a range of easy-to-understand video ad packages – including original custom video creation and pre-produced video ad templates – based on budget and unique business need. Customized distribution, tracking and optimization tools will also be available through the PixelFish platform.
“We’re changing the rules of video by converging creativity and technology to deliver the highest quality video possible for any business … anywhere, anytime,” said McIntyre. “I’m very excited to bring together this extremely capable team.”
McIntyre is a results-oriented leader and visionary with substantial experience in building successful technology-based start-ups. He brings more than 15 years of management experience in the high technology, telecommunications and Internet service markets, as well as an exceptional track record of building and managing high-growth, profitable businesses.
About PixelFish
PixelFish, Inc. is a technology-driven provider of high-quality video advertising solutions for small and medium-sized businesses (SMBs) and their advertising partners. The company is building a revolutionary platform for quickly and easily creating, distributing and optimizing the most affordable and effective video ads. Its intuitive online applications enable a range of video solutions that meet the varying needs and budgets of SMBs, supported by its global network of more than 1,000 professional videographers. PixelFish is a privately-held corporation headquartered in Torrance, California. To learn more about PixelFish, please visit www.pixelfish.com.
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Contact:
Michael David
PixelFish, Inc.
Tel: (310) 212-3200
Fax: (310) 212-3201
pr@pixelfish.com