Why Video Advertising?

 

Not the phone, not a print prochure, not eve a web site. None of these mediums deliver your message as afficiently and cost-effectively as video. it's no surpise that video has quickly become a "must have" advertising, marketing and communications tool for businesses of all kinds.
Effectiveness & ROI
  • 52 percent of online video viewers take action after watching a video ad
  • 80 percent on online video viewers have seen an online video ad, and 16 percent of them have bought something as a direct result
  • Viewers look for more information about a product or service after watching an online video ad; 31 percent check out the company's web site, 22 percent search for information about the product or service, and 13 percent request more information
  • People remember only 20 percent of want they hear and only 30 percent of what they see, but an incredible 70 percent remembers what they both hear and see
Market Acceptance
  • 75 percent of U.S. Internet users watch an average of three hours of online videos per month
  • Spending on online video advertising by U.S. local and small businesses is expected to grow over 100 percent in 2008
  • 94 percent of online video viewers prefer ads to subscription fees
  • Over $1 billion dollars will be spent on online video advertising in 2008
 US Online Video Viewers, 2003-2010 (millions)


US Online Video Ad Responsiveness, 2007


US Local and Small Business Online Video Adverting Spending, 2007-2012 (millions)


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