Entries by pfadmin

How to Get More Impact From Your Customer Testimonials

There’s a reason why word-of-mouth is still one of the most effective forms of advertising. Hearing someone recommend the services of a company can go a long way in convincing you to try them yourself. Knowing more about their experience helps establish that company’s trustworthiness. That’s why customer testimonials are an important component of any […]

Motion Graphics 101: Why They Work

Storytelling has long been used by companies to enhance the effectiveness of their advertising and marketing campaigns. When you tell a story, you draw people in and they forget that you are selling a product. Instead, they pay attention to what you’re saying and how you say it. One way to illustrate these stories is […]