Entries by PixelFish

How to Identify the Right Micro Influencers

As social media continues to rise as a key marketing tool, influencer marketing has become part of many companies’ strategies. Connecting your consumers with someone they trust also builds their trust with you. Instead of working with folks with huge social followings, some companies opt to partner with micro influencers who have fewer followers. Find […]

15 Key Video Marketing Statistics from 2017

Video marketing evolves at a lightning-fast pace. Over the course of the past year, online video marketing has become an even stronger force to reckon with than before. Check out the following video marketing stats to get a feel for the state of the medium in 2017. 91 percent of B2B consumers prefer visual and […]

What’s Next for Video Marketing in 2018?

Video marketing is no longer an internet outlier. Many businesses now use video marketing in their advertising mix, and that number will grow in 2018. Part of the reason is simply better technology. Video no longer glitches, and you can do so much more with it than just play preroll ads that air before YouTube […]

Why Your Company Culture Is Essential to Building Your Brand

The corporate culture at Google is so iconic that it’s actually been featured in a movie. In “The Internship,” the employees are shown enjoying what can only be referred to as an adult playground — a place where desserts are unlimited, desks are optional and massages are given on demand. Little wonder so many people […]

Best Practices for Optimizing Your YouTube Videos

Your company made a super YouTube video. It’s funny, relevant to your industry, motivating and concise. You put it on your channel and wait for the likes and shares to roll in. One problem — nothing’s happening. Here’s the rub when it comes to YouTube. Making an outstanding video is only half the battle. To […]

How to Utilize Educational Videos Within Your Company

Every company has a particular way of doing things. Whether you run a warehouse, make shoes or provide medical billing services, you have a culture and a set of procedures that help things run smoothly. When you hire someone new or shift a worker to a different department, they need to get up to speed […]

4 Ways to Take Your Holiday Promotion to the Next Level

The holiday season is just around the corner, and it’s never too early to start planning your marketing campaign. If you intend to run holiday promotions, hoping to reach the large group of people who do their shopping on Black Friday, then you’d be wise to incorporate video. Why use video? Because it’s effective. Studies […]

The Pros and Cons of Vertical Video

If you know anything about digital video, then you probably have an opinion on vertical video. For the uninitiated, vertical video is footage you shoot in portrait mode. It’s essentially the reverse of horizontal video, offering a final product that’s taller than it is wide. You generally see black rectangles on either side of the […]