And your clients and customers are responding to the advantages of video marketing, too
“Globally, Internet video traffic will be 55% of all consumer Internet traffic in 2016.”
-Cisco Visual Networking Index: Forecast and Methodology, 2011-2016.
The Benefits of Video Marketing
Today businesses use a variety of techniques to engage prospects including mail and email, SEO, print ads, banner ads, and online directories.
But nothing comes close to the power of online videos:
- Watching a video is far more engaging and easier than reading a block of text
- One of the benefits of Video marketing is that a video offers a stronger sense of credibility to the advertising company
- Good online videos go viral, allowing you to captivate a larger audience with a single video placement
- Online videos are interactive, engaging and informative, more so than other online advertising methods
- Internet users click a video’s “Play” button far more than they click on image ads
- Learning is easier and more effective with training videos