With the recent advances in delivery technology and mobile devices, high-quality videos are a must in today’s marketplace.

High quality video has become the most adopted new form of marketing and advertising. The reason is simple: With the extraordinary advances in the delivery of high-quality video to your prospective clients and customers, people are watching. Whether on desktops, laptops, mobile devices, television, or on digital signage everywhere, more and more viewers are captivated by the power of video, and are becoming less engaged with other forms of media.


Video Platforms

One video, numerous possibilities:

  1. Mobile Delivery. An absolute must in today’s marketplace.
  2. Use your video for online advertising. You can feature your video on a banner or pre-roll video ad on YouTube and similar sides.
  3. Play your videos at tradeshows. Have the video loop continuously and draw people in.
  4. Send a link to your video via email. In a matter of seconds, you can have everyone on your mailing list watching your video and forwarding it to others.
  5. Feature the video in your business e-newsletter. Enhance your business communications with video.
  6. Broadcast your video on TV. Run an online and TV ad campaign simultaneously to increase results, compare response rates, and strengthen your brand.
  7. Add it to your online directory listing.Many of today’s online directories are accepting video, allowing companies to provide insight about themselves to viewers.
  8. Display it at company meetings.Start your next quarterly or company meeting showing off!
  9. Use it as a hiring tool. Promote your business to potential candidates and highlight the benefits of working for your company.

And your clients and customers are responding to the advantages of video marketing, too

“It's estimated that a single minute of video content is the equivalent of 1.8 million words.”

-Forrester, 2017

“Video is projected to claim more than 80% of all web traffic by 2019.”

-Forbes, 2017

“90% of customers report that product videos help them make purchasing decisions.”

-Forbes, 2017

The Benefits of Video Marketing

Today businesses use a variety of techniques to engage prospects including mail and email, SEO, print ads, banner ads, and online directories.

But nothing comes close to the power of online videos:

  • Watching a video is far more engaging and easier than reading a block of text
  • One of the benefits of Video marketing is that a video offers a stronger sense of credibility to the advertising company
  • Good online videos go viral, allowing you to captivate a larger audience with a single video placement
  • Online videos are interactive, engaging and informative, more so than other online advertising methods
  • Internet users click a video’s “Play” button far more than they click on image ads
  • Learning is easier and more effective with training videos