High-quality video has become the most adopted new form of marketing and advertising. The reason is simple: With the extraordinary advances in the delivery of high-quality video to your prospective clients and customers, people are watching. Whether on desktops, laptops, mobile devices, television, or on digital signage everywhere, more and more viewers are captivated by the power of video, and are becoming less engaged with other forms of media.
“(Globally) video traffic will be 82 percent of all consumer Internet traffic by 2021, up 73 percent in 2016.” Cisco, 2017
“It’s estimated that a single minute of video content is the equivalent of 1.8 million words.” Forrester, 2017
“Almost 50% of internet users look for videos related to a product or service before visiting a store.” Google, 2016
“90% of customers report that product videos help them make purchasing decisions.” Forbes, 2017
“Mobile video ad appending in the US jumped 80.6% in 2015 and is forecase to see double-digit growth through 2019.” eMarketer, 2016
“Video is projected to claim more than 80% of all web traffic by 2019.” Forbes, 2017
“6 out of 10 people prefer online video platforms to live TV.” Google, 2016
“By 2019, it is estimated that 72.1% of US internet users will use OTT video services.” eMarketer, 2016
Today businesses use a variety of techniques to engage prospects including mail and email, SEO, print ads, banner ads, and online directories.
But nothing comes close to the power of online videos:
One video, numerous possibilities:
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