There’s a reason why word-of-mouth is still one of the most effective forms of advertising. Hearing someone recommend the services of a company can go a long way in convincing you to try them yourself. Knowing more about their experience helps establish that company’s trustworthiness.
That’s why customer testimonials are an important component of any business’s video marketing strategy. They depict real people discussing their interactions with your company. They show you have provided efficient service in the past and they can help convince new customers to give you a try, provided you deploy them in the right way.
Here are four ways you can improve the impact of your testimonial advertising. The key is sticking to storytelling — the most engaging way to get people interested in your company’s benefits.
1. Use as Many Specifics as Possible in the Testimonial
A vague “they did a great job, I’d use them again!” does nothing to move someone to use your services. You want your testimonials to tell a story, explaining two things very clearly:
- What the customer’s problem was
- How you solved it
This can help show a potential customer what you’d do in a similar situation. They need to know you have readily available solutions and people who can carry them out. The more they hear about how you helped, the more likely they are to consider using you under the same circumstances.
2. Include Typical Customers
Your video testimonials should be relatable. You want people to envision themselves as the customer in this story and identify with their situation.
If your clientele is female, between the ages of 25 – 40, then you would may want to think twice about featuring a 60 year old male that happened to purchase your anti-aging lotion for his daughter.
Focus on soliciting testimonies from those who have faced common problems in your industry, not the ones whose unique circumstances inspired heroics.
3. Exercise Selectivity
Just because someone offers to make a video testimonial doesn’t mean you have to use it. In this case, less is more. Make three high-quality videos rather than seven low-quality ones, and they will be more effective. Remember: people are unlikely to watch more than one or two. They should get the general gist of the videos without watching all of them.
4. Keep Them Short
No one wants to sit through a three-minute video extolling the virtues of your company, no matter how fine they may be. A great rule of thumb is limiting testimonial video marketing to one minute or less, or perhaps even 30 seconds. Practice a few times beforehand so your customer is comfortable with what they plan to say. Don’t worry, a good team will be able to edit out stammering and “umms” to make your delivery seamless.
Get Assistance Making the Perfect Video Testimonials
Improving your video marketing strategy through better customer testimonials can help your company bring in new business and expand its footprint. Need help following these tips? Contact PixelFish to get started on videos that succinctly lay out the benefits of using your services to anyone who clicks onto your site. You can also check out examples of past testimonials we’ve done for customers.
Storytelling has long been used by companies to enhance the effectiveness of their advertising and marketing campaigns. When you tell a story, you draw people in and they forget that you are selling a product. Instead, they pay attention to what you’re saying and how you say it. One way to illustrate these stories is to use motion graphics.
What are motion graphics? They are a form of animation that offer the illusion of movement. That distinction separates motion graphics from traditional animation. Motion graphics rose to popularity over the past decade as more companies embraced internet video. They offer a way to marry the benefits of video with the appeal of imagery, which has helped them remain popular.
How can motion graphics be used in video marketing? Our clients have found success with a number of different approaches, often for different reasons. Here are three ways motion graphic videos can help strengthen your internet marketing campaign.
Showing the History of Your Company
It all comes back to storytelling. People favor brands they form personal connections to. When you show your background — how you came about and why you developed your products — you give the viewer a personal investment in your success. They will root for you, which gives them a reason to buy from you.
You can do this with motion graphics. It’s a more exciting way to tell a story than simply writing it on the page, which can be long and dull. When you illustrate your company history, you show, rather than tell, an important aspect of the sales process.
Demonstrating Your Expertise
People want to buy products and services they know will work. Motion graphics offer a unique opportunity to illustrate not just how things work, but also why. You can express things with graphics that you can’t with real people, such as expanding on a scientific concept integral to your product’s success or showing a monetary breakdown of how your service enhances the lives of your clients.
Keeping Everything Moving
You have only a few seconds to capture people’s attention online, so make the most of it. A video with motion graphics acts as an attention-grabber. It’s great for communication but also for keeping people engaged. Plus, it takes time for a motion graphic to play out. The longer someone remains on your site, the better the chance they will turn into a conversion.
Incorporate Motion Graphics Into Your Video Marketing Strategy
Using motion graphics will help you better connect with potential customers at a personal level. You can interact with them in a way that holds their attention, delivering a message that resonates because of the unique delivery format. You also get a chance to explain the appeal of your product in a visual manner, which often proves more effective than just posting a photo of what you sell.
Try out motion graphics today! Get in touch with us to learn more about the buy two, get one free promotion PixelFish is offering on motion graphics through the end of July.