The Simple Guide to Adding Admins to Your Instagram and Facebook Accounts

Managing your social media accounts shouldn’t feel like a solo mission. Whether you’re a small business owner or part of a marketing team, adding admins or other collaborators to your Instagram and Facebook accounts can help streamline your workflow and ensure consistent, professional content delivery.

Here’s how to add admins in just a few simple steps, plus a few of our tips for managing roles effectively.

Why Add Admins to Your Social Media Accounts?

Running a business means juggling too many responsibilities to manage social media alone. By adding team members as admins, you’ll be able to:

  • Delegate tasks: Share responsibilities for posting, responding to messages, and monitoring performance.
  • Improve content creation: Collaborate on ideas and post execution for a strong brand presence.
  • Stay consistent: Ensure your accounts remain active and responsive, even when you’re away.
  • Increase security: Admin roles allow proper access without sharing passwords directly.

Whether you’re a small business building your brand or an established team managing digital campaigns, bringing on admins is crucial.

How to Add Admins to Instagram

Adding admins to Instagram requires you to first link your account to Facebook Business Manager. This allows you to assign roles securely. Follow these steps to get started.

Step 1: Link Your Instagram Account to Your Business Page

  1. Open your linked Facebook Business Page.
  2. Go to Settings > Instagram (from the left-hand menu).
  3. Click Connect Account and log in with your Instagram credentials.
  4. Confirm the integration by selecting OK.

Step 2: Assign Admin Roles to Your Instagram Account

  1. Open Facebook Business Manager (business.facebook.com).
  2. Navigate to Business Settings > Accounts > Instagram Accounts.
  3. Select your Instagram account, then click Assign Partners.
  4. Enter the email address of the person you’d like to add and select their role (e.g., Editor, Admin).

Step 3: Grant Access via Instagram Directly (Optional)

  • On Instagram, visit Settings > Account > Linked Accounts to confirm cross-platform permissions.

Now your team member has access to strengthen your Instagram presence!

How to Add Admins to Facebook

Facebook provides several role options for adding admins via your Business Page. Here’s how.

Step 1: Navigate to Your Page Settings

  1. Go to your Facebook Business Page.
  2. Click Settings > Page Roles (on the left side).

Step 2: Add a New Admin

  1. Under Assign New Page Role, type the person’s name or email address.
  2. Choose their role from the dropdown menu (e.g., Admin, Editor, Moderator).
    • Admins: Full control, including managing settings, assigning roles, and editing the page.
    • Editors: Full content functionality but without admin privileges like assigning roles.
    • Moderators: Primarily focused on message responses and community management.
    • Click Add.

Step 3: Confirm Admin Access

Facebook will send the invitee a notification. Once they accept, their admin rights become active.

Facebook Business Suite for Easier Management

For an all-in-one solution, use Meta Business Suite to manage both Instagram and Facebook. Access is role-based, so simply head to Business Settings > People and Assets to assign permissions across accounts.

Best Practices for Managing Admin Roles

  • Adding admins is about more than delegation; it’s about ensuring smooth operations with proper security. Here are some top tips for managing roles effectively:

  • Review permissions regularly: Revisit admin roles periodically to ensure they align with your team’s current structure.

  • Revoke access when needed: If an employee leaves your team or their role changes, immediately update their permissions to avoid accidental access.

  • Use two-factor authentication: Protect your social media accounts by enabling two-factor authentication for admins.

Start Building Your Team

Adding admins to your Instagram and Facebook accounts ensures that your small business or marketing team can manage your accounts efficiently and securely. By following the steps above, you’ll be better equipped to delegate tasks, deliver engaging content, and maintain a smooth workflow.

Have questions about optimizing your social media strategy? Contact us today or explore our resources for more expert tips!